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EST PONTEM
[ SERVICE // DIGITAL MARKETING ]

Marketing that's measured, not guessed.

We run Meta and Google campaigns with tracking set up correctly from day one, so every unit of spend can be followed through to a sale. We decide based on data, not impressions.

WHAT YOU GET
  • Audit of ad accounts and tracking
  • Channel and budget strategy
  • Campaigns set up and optimized continuously
  • Creatives tested in multiple variants
  • Monthly report with concrete recommendations
[ WHAT'S INCLUDED ]

From strategy to the end-of-month report

Meta Ads

Facebook and Instagram campaigns for sales and leads, with a simple structure and constant creative testing.

Google Ads

Search, Performance Max and Shopping, with negative keywords and profit-oriented bidding.

Server-side tracking

Meta Conversions API and Google Enhanced Conversions, so you don't lose data to cookie blocking.

Analytics & funnels

GA4 and PostHog set up around your real goals: orders, leads, bookings, not just visits.

Creatives & messaging

Copy and visual concepts tested systematically. We keep what works and quickly stop what doesn't.

Clear reporting

A monthly report anyone can read: what was spent, what it brought in, what we change next month.

[ PROBLEMS WE SOLVE ]

Sound familiar?

You spend on ads but don't know exactly what drives sales.

We set up attribution properly, with server-side tracking, and show you the real cost per customer.

Campaigns worked for a while, then results dropped.

We refresh creatives systematically and restructure campaigns based on data.

You get long reports full of numbers but no conclusions.

A short report answering three questions: what worked, what didn't, what we do next.

You get leads, but many aren't a good fit.

We optimize campaigns for qualified leads and automate their filtering with AI.

Platforms and tools
Meta AdsGoogle AdsGA4Google Tag ManagerPostHogMeta CAPILooker StudioTikTok AdsKlaviyo
[ FAQ ]

Frequently asked questions

What minimum ad budget do you recommend?

It depends on the market and goals. As a reference, to get meaningful data we recommend at least a few hundred euros per month per channel. We set the budget together after the audit.

How soon will I see results?

First data comes in within 1–2 weeks. Serious optimization happens over the first 2–3 months as campaigns learn.

Do the ad accounts stay mine?

Always. We work in your accounts with partner access. Data and history stay with you.

Do you create social media content too?

We focus on performance marketing. For ad creatives we work with you or with our content partners.

ACCEPTING NEW PROJECTS

Ready to build the bridge to your next level?

A direct conversation with the people who will actually work on your project. No generic decks. We look at your situation and you leave with at least one actionable idea, even if we don't end up working together.

Book a call
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